In this episode of Angel Foods Show, I talk about picking and promoting Christmas (or holiday) deals for a cake or baking business. We talk about timeline what to offer and also marketing strategies on how to get sales. For both custom and corporate type orders.
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- 100 Marketing tips (here).
- Get a free Marketing Plan (here).
- Timeline: For corporate orders (offices + businesses) for Christmas – start NOW (mid October). For rest of Christmas orders/packages – mid November.
- What to offer? – 3 options / 3 price points (3 ‘levels’ of bronze, silver, gold) – that could be cupcakes, fruit cake/fondant cake, basket (give each level a cute name)
- Marketing Plan:
– Have a plan: decide on offer (1 or more), open and close date, check out competition.
– Create + take photos (or use Pinterest pics)
– Competition – to win 1 x of (here is how to run a Facebook competition)
– 1 x weekly email newsletter (competition, announce, final chance)
– 3 x weekly FB post
– 1 x weekly share in FB groups
– 1 x weekly share on personal FB page
– Instagram post + use local tags
– FB marketplace
– FOLLOW UP
– Set a goal – $ or # of sales, make the commitment, what is reward
– Schedule in calendar or diary!
- Retreats – I am hosting 2 x retreats in 2019 in the Whitsundays (North Queensland, Aust). Please email me – email@example.com to book a spot.
- There is free pricing training and pricing guides over here – https://angelfoods.net/services/
- Read more and enrol here – http://cakebusinessschool.com
- Also, feel free to join our Facebook group, we would love you to join, it is a highly active group and where all the cool cakers hang out.
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