–Pin it For Later

Why you should use email marketing for your cake business

*This post contains affiliate links for products or services I recommend.

In this highly digital world, just about everyone is on social media!  Whether it’s Facebook, Instagram, TikTok, or other platforms like YouTube & Pinterest, I’m sure you see many businesses promoting their products.

This is a great strategy as it allows you the chance to really get your name out there to potential cake customers, but have you considered pairing email marketing with social media efforts?

In today’s ever-evolving digital landscape, it’s crucial to diversify your marketing channels. While social media marketing has gained significant popularity, it is essential to remember that you don’t own your social media platforms. They can go down unexpectedly or change their rules, leaving you with limited control over your audience reach.

This is where email marketing shines. By building an email list, you are creating a direct and reliable line of communication with your audience. No matter how the social media landscape shifts, your email list remains a valuable asset that you wholly own and can engage with at any time.

Here are a few reasons why combining email marketing and social media can be a game-changer for your marketing strategy:

  1. Reach a wider audience: By leveraging the power of social media, you can introduce your brand to potential subscribers who may not be aware of your email list. Use engaging content, such as social media contests, giveaways, or exclusive offers, to incentivize users to join your email list.
  1. Drive traffic to your website: Incorporating social media sharing buttons and links to your email campaigns encourages your subscribers to share your content, driving more traffic to your website. This amplifies your reach and exposes your brand to a broader audience.
  1. Consistent brand messaging: By combining email marketing and social media, you can present a consistent brand image and messaging across different channels. This helps build credibility, strengthen brand recognition, and establish trust with your audience.
  1. Targeted campaigns: Social media platforms provide valuable insights into your target audience’s interests, demographics, and behavior. Utilize this data to segment your email list and create personalized campaigns tailored to specific customer profiles. By delivering targeted content, you increase the chances of resonating with your subscribers.
  1. Boost engagement and conversions: A well-executed email marketing campaign can complement your social media efforts by driving higher engagement and conversions. Use compelling subject lines, personalized content, and strategic CTAs to encourage your subscribers to take action, such as making a purchase, downloading a resource, or signing up for an event.

When you combine the power of email marketing with social media, you unlock a wealth of possibilities. By diversifying your marketing channels, you mitigate the risk of relying solely on social media platforms that are beyond your control.

There are many options out there for email service providers, but my absolute favorite is Convertkit

Some of my favorite features include:

Tagging and Segmentation: ConvertKit allows you to segment your subscribers based on their interests, behaviors, or any other criteria. This enables you to send targeted and personalized emails, ensuring higher engagement and conversion rates.

Visual Automation Builder: With ConvertKit’s visual automation builder, you can effortlessly create complex automated sequences. From welcome series to product launches, you have complete control over your subscriber’s journey, nurturing them with relevant content and offers.

Landing Pages and Forms: ConvertKit offers a range of customizable landing page templates and opt-in forms that seamlessly integrate with your website or blog. Building an email list becomes a breeze with these conversion-focused tools.

A/B Testing and Reporting: To optimize your email campaigns, ConvertKit allows you to conduct A/B tests for subject lines, content, or CTAs. Additionally, their comprehensive reporting feature provides valuable insights into your campaign’s performance, allowing you to make data-driven decisions.

You can use my affiliate link to get a 14-day free trial with no credit card required:  Click here to try ConvertKit

I encourage you to explore the possibilities of integrating these two powerful strategies. If you have any questions or need guidance on getting started, please don’t hesitate to reach out.

Happy baking and decorating!



–Nicole Bendig-Lamb

For more information on starting or growing your own baking business:  Join Cake Biz Bootcamp!