It is considered normal in the Cake Industry to charge more for a cake, as soon as the ‘wedding’ word is used.

I (mostly) don’t subscribe to that theory.  I don’t believe in charging more than something is worth.

But wedding cake orders and working with brides can potential have a lot of ‘’add on’’ that cost you time and money and I want to make sure you cover your expenses.

For me – this was the most popular wedding cake design – 2 tier, white fondant, ribbon, heart topper and simple flowers.  (I ordered in these edible flowers).  This cake is 10 inch & 7 inch, with an edible cake board and I charged $350 AUD including delivery.

Wedding cakes are normally priced based on the number of guests at the wedding as well as the cake size.  The individual price per slice is totally up to you.  Wedding / Specialist cakes start from $2.50 and can go up to $8.50 per slice!

Tiered cakes have a price base of $5.50 a slice.

Note – wedding cakes can be sliced either ‘Desert Slices’ or ‘Coffee Slices’.  The desert size is like when you are at a restaurant and the biggest mother of a slice is served to you, which takes all of your will power to eat.  The coffee slices are more ‘token’ slices, just a couple of mouthfuls.  Ask the bride if this is their main desert for the wedding, or reception is providing another dessert.

Additional Costing’s To Be Aware Of –

• Toppings
• Servings
• Size
• Shape
• Layers
• Decorations
• Icing/Frostings
• Fresh flowers
• Silk flowers
• Edible flowers
• Liquors
• Cake toppers
• Edible toppers
• Chocolate work
• Delivery
• Set up at Reception
• Extra emails and phone calls (See our article on Cakes Terms and Conditions of Cake Orders)

 

Be Open & Honest With Your Customers

 Tell your customers (brides-to-be) about what they are paying for.  They generally aren’t aware of everything that goes into a cake and it is our job to inform them! Previously I talked about the stupid cake inquiry and how to answer them. Ultimately, it is our job to inform and provide customer service!

I always tell the customer in this price you get – 3 cakes, ganache and hand colored fondant, hand sculptured details, hand painted details, shaping of cake, edible cake boards, labor, samples, 1 hour emails and GST.  This helps the customer understand why a cake costs what it does!

For example –

‘’You offer original and customized designs for every customer’’

‘’Spend time to find out what each client wants’’

‘’Use only fresh and quality ingredients’’

‘’Offer free cake samples and delivery’’

‘’Using secret family recipe’’

‘’Cakes baked fresh from scratch’’

What is unique and different about your business?

Wedding Cake Pricing Guide

Aiming for 4 inches high, with 2 levels/layers of butter cream or ganache in the center.

Inch Tin Size	Cm Tin Size	Desert Serves/Feeds	Cost
4in round	10cm round	8	$40
6in round	15cm round	14	$80+
7in round	17.5cm round	20	$110+
8in round	20cm round	25	$150+
10in round	2cm round	40	$180+
12in round	30cm round	55	$200+
14 in round	35cm round	75	$250+
4in square	10cm square	12	$60+
6in square	15cm square	20	$100+
8in square	20cm square	30	$180+
10in square	25cm square	50	$200+
12in square	30cm square	70	$250+
14in square	35cm square	90	$290+

 

Tiered Cakes & Wedding Cakes Quick Guide

2 tier cake $350 – $550

3 tier cake $500 – $1000

4 tier cake $700 – $1300

Fresh flower buttercream cakes $350 – $650

The average price of a cupcake tower for a wedding of 100 including fresh flowers $650

Handmade figurines from $200

Price includes/excludes delivery.

Note – For tiered cakes, add together the different size cakes.

These prices are for a basic white fondant covered cake.

Remember to add on –

• Colored fondants
• Decorations
• Finishing
• Flowers
• Toppers
• Ribbon
• Fondant Ruffles or Petals
• Figurines
• Delivery Fee
• Set Up at Reception
• A maximum number of emails (to book in an order). See our article on having Terms & Conditions for Cake Orders

I would like to hear from you below.

Comment below on what else you charge for with wedding cakes or something you think I missed.

Remember, if you are starting out or growing your cake business, I am here to help!

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Comment below.

 

Rebekah Allan

 

Founder – Angel Foods and Cake Business School

 

I would love to hear from you.