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Should you charge more for wedding cakes than party cakes?

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Today, I wanted to open up a discussion on a topic that has been and continues to be a subject of debate among bakers and cake enthusiasts alike.

Should we charge more for wedding cakes than party cakes? Yay or nay?

Wedding cakes are undoubtedly the pièce de résistance of any wedding celebration. They hold a significance that goes beyond just being a delicious treat – they become a symbol of love, celebration, and the start of a beautiful journey together. As such, they are often the most expensive cake that people will ever purchase.

As reflecting the grandeur and elegance of a wedding requires meticulous attention to detail, most wedding cakes take significantly more time to create. From designing intricate sugar flowers to perfecting the smoothness of the frosting, every element is crafted with precision and care. This additional time and effort undoubtedly contribute to the higher cost involved.

Delivery of wedding cakes can also be a logistical challenge. Unlike party cakes which are usually only one or two tiers, wedding cakes are generally three or more tiers. This requires professional handling and careful transportation to ensure that the cake arrives in pristine condition, which can add to the cost.

Related post: What to know when taking wedding cake orders (& what to charge)!

Creating a wedding cake also demands a higher level of skill and expertise. Bakers must possess not only the technical knowledge of cake baking and decorating but also the ability to bring forth the couple’s unique vision and theme. Creating bespoke designs and incorporating personal touches requires specialized skills honed over years of experience.

However, while these factors may make a strong case for charging more for wedding cakes, some argue that all cakes should be priced equally. After all, every cake should be made with the same passion and dedication. Additionally, some feel that charging more for wedding cakes perpetuates the idea of weddings being extravagant and unaffordable.

Ultimately, the decision to charge more for wedding cakes rests on the individual baker or cake shop. It depends on various factors including market demand, cost of ingredients, skill level, and the overall value that is assigned to a wedding cake. Each baker needs to consider the unique aspects of their business and the expectations of their clientele.

The debate over charging more for wedding cakes than party cakes is multifaceted. While wedding cakes do demand additional time, skill, and effort, it is up to the baker to determine the pricing strategy that aligns with their business goals and values. At the end of the day, the most important aspect is the joy and happiness that a beautifully crafted cake brings to a couple on their special day.

I hope this discussion has given you some food for thought. I would love to hear your opinion! Do you personally charge more for wedding cakes than party cakes? Comment below!

Happy baking and decorating!

–Nicole Bendig-Lamb

For more information on starting or growing your own baking business:  Join Cake Biz Bootcamp!