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How To Take Better Cake Photos

How To Take Better Cake Photos

In the food industry of selling cakes (cupcakes, cookies, sweets) it is important to take really good photos. Today i share how to take better photos of your baked or sweet goods, which helps sell more! Yay! Now I will say that there is no complete substitute for a...
How To Price Cakes

How To Price Cakes

How to price (charge or quote) in a cake business, to make money and a profit! Are you wondering how much to charge for a cake?  Are you wanting to check your prices are what other people are charging (as you don’t want to undercharge or overcharge – charge too much,...
How to Use Pinterest to Get More Website Traffic & Cake Orders

How to Use Pinterest to Get More Website Traffic & Cake Orders

Pinterest is perfect for marketing food businesses in as little as 10 minutes per day. My pinning (and repinning strategy) got me 5 times website traffic in as little as 6 weeks. Why Pinterest? It is where your target market are hanging out. It is a social media...
How to Set Up Your Pinterest Business Account

How to Set Up Your Pinterest Business Account

#1 Start   It’s honestly is one of the easiest of all social media platforms. Go here.   Follow the prompts, that you are new to starting a business account, contact details, business name, etc. Make sure to enter a business description (similar to...
What Kind of Frosting Should You Use?

What Kind of Frosting Should You Use?

Ever wonder what kind of frosting you should use? There is no single answer as it depends on what you are frosting! When I started decorating cakes 25 years ago, I had no idea that there was any other kind than the classic recipe my mom used made from butter, powdered...
How Many Days Before a Cake Order Can I Start Baking?

How Many Days Before a Cake Order Can I Start Baking?

Now, the secret of a cake business is time management. Do you want to work 24 hours straight, with no sleep, to fill a cake order? I know I certainly don’t! And no cake decorator should be. Getting your workload, so that you are not over worked, having sleepless...