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5 Instagram-Ready Marketing Strategies to Boost your Sweet Business…

Marketing your cake business is the secret ingredient to success and utilizing Instagram’s visual power is a great way to showcase your mouthwatering creations and connect with cake lovers around the world. Let your pictures and videos do the talking and watch your customer base grow.

Here are my top 5 tips for boosting and growing your baking business:

Tip 1: Create a Stunning Instagram Profile

Choose a cohesive theme and color palette

Use high-quality photos that showcase your baked goods

Write a compelling bio and include contact information


Tip 2: Engage with Your Followers

Respond to comments and direct messages promptly

Host giveaways or contests to encourage participation

Follow other creators in your area and comment on their posts


Tip 3: Utilize Instagram Stories Effectively

Show behind-the-scenes footage of your process

Share progress pictures of your latest creations — people love to see how it’s made

Use interactive features like polls and quizzes to engage your audience


Tip 4: Use Hashtags Strategically

 Research popular baking-related hashtags

Create a branded hashtag for your business

Mix popular and niche hashtags for wider reach

Tip 5:  Collaborate with Others in the Industry 

Identify and reach out to other businesses who share your target market (like party planners, photographers, etc.)

Offer to cross-promote and recommend each other and/or offer package services together

Track and measure the impact of these collaborative activities to see which ones are working for you both


Now, I know some bakers don’t want the hassle of yet another thing…I get it!  But keep it simple and don’t underestimate the power of Instagram in promoting your tempting treats! It continues to be a great platform for creatives, especially in the food industry, given its powerful photo and video sharing capabilities.  Not to mention, that’s where your target market is likely hanging out!

Click Here to follow our Instagram account (Cake Business School)!

–Nicole Bendig-Lamb

For more information on starting or growing your own baking business:  Join Cake Biz Bootcamp!